Location: The location of mall is critical in context to the overall city/town development for the success of the centre. So the idea is to bring people in the mall not only for the shopping experience but for the experience of food and entertainment that will keep them there. It has been said that the more time a person spends in the shopping mall, the more she or he spends. These factors together contribute to the mall being successful for the developers, traders and consumer. Ltd.ĭespite all of these variations, there are a few constants that will never change, and which contribute to a successful mall design, they are location, access, visibility, good parking, a good tenant mix and sustainability. Today there is a demand of live and active mall, if that is missing, it doesn’t turn out to be a good experience for them,” says Payal Makwana, Director, SDKP Design Technologies Pvt. Design in a mall is a more of a functionality structure which is supposed to be taken care of. A dead and non happening mall will not attract the visitors. If that factor is missing, the consumer loses the interest to shop or spend time inside the mall. “When a consumer enters a mall, the first thing they want is the ‘wow’ factor. Everyone in the retail industry must be open and with open hands they should incorporate designs.” Shilpi Kapoor, Consultant Architect L&T ( Elante Mall) and formerly with Michael Aukett and Haffez Contractor, adds, “We have to be futuristic in terms of technology and should plan the mall accordingly quality initiatives should be taken care of.
Some of the touchpoints when the customers enters the mall, how they feel, we have to tell them the whole experience of the retail once they enter the mall.” You give consumers a differentiated experience, a chance of doing and seeing things they haven’t done or seen before.”īrijesh Kanabar, MD, Lewis and Hickey says, “There are basic principles of mall designing which we need to take care of in terms of planning, façade, how the composition of the shops is internally. Jeremy Salmon, Chairman Asia-Pacific Board, Broadway Malyan says, “The core purpose of design for me is differentiation.
INTRODUCTION OF SHOPPING MALL PROJECT PROFESSIONAL
One should not refrain from taking professional help in this context and as result so many malls in India are being constructed by the foreign architects and the companies. Any ambiguity in the mind of the developer or absence of clarity would spell disaster. A mall has to be planned, designed and built like a mall from start to end. The developer has to have a clear thought process and vision of what he wishes to make and for whom. The design and planning of a mall is the foundation of the structure, and it is one of the single most important contributing factors to success.Ī mall’s design has to be custom made to suit specific retail needs. One of the primary reasons for the decline of the mall is improper design and planning. Many of these malls are either closing or dying at a fast pace. India has a record number of malls which are being opened, but at the same time, there are only a very few who are able to sustain the deceitful path of retail. Even successful malls can degrade and fall in the list of empty and non-existing malls. There is no assurance that every mall built will be a success. It requires huge investment, time, hard work and patience besides shopping malls don’t bring profits all at once. For many developers, building a shopping mall is once in a lifetime thing. When it comes to shopping centres, for example, design is about adapting the environment to their core audiences’ functional, emotional, psychological, and social needs. Design has a higher purpose that goes well beyond creating something that is pretty to look at.